Objective Platform
2024-2025
Objective Platform is a marketing performance measurement company that helps brands make smarter media investment decisions through data and analytics. When I joined, the product had not yet been shaped by a designer, which gave me the unique opportunity to establish its design foundation from the ground up.
As the first Product Designer, I introduced a design system, defined interaction patterns, and set up processes that brought consistency and clarity to the platform. Working closely with engineers, I translated complex data into user-friendly experiences while ensuring the product remained scalable as it grew.
The challenge
Objective Platform was developing a new marketing measurement SaaS platform and needed a designer to shape the product from the ground up. The challenge was to make complex marketing analytics accessible for users without a technical background, while still meeting the needs of advanced analysts.
I was the sole product designer, responsible for defining the product’s user experience, establishing a design system, and delivering a cohesive visual and interaction design approach.
The result
The resulting platform made sophisticated marketing analytics approachable, enabling a wider audience to leverage data insights effectively while maintaining depth for expert users.
New flows and features that I designed along with the team contributed to signing in new customers, such as Vattenfall.