Invesl
2024-2025
Login Enterprise, a flagship product of Login VSI, is a SaaS platform for automated testing, monitoring, and optimization of virtual desktop environments (Citrix, VMware Horizon, Microsoft AVD) used by enterprises to ensure performance, reliability, and optimal user experience.
At Login VSI, I served as the sole product designer, responsible for the end-to-end design of the enterprise performance testing and monitoring platform for virtual desktop environments.
The challenge
Objective Platform was developing a new marketing measurement SaaS platform and needed a designer to shape the product from the ground up. The challenge was to make complex marketing analytics accessible for users without a technical background, while still meeting the needs of advanced analysts.
I was the sole product designer, responsible for defining the product’s user experience, establishing a design system, and delivering a cohesive visual and interaction design approach.
The result
The resulting platform made sophisticated marketing analytics approachable, enabling a wider audience to leverage data insights effectively while maintaining depth for expert users.
New flows and features that I designed along with the team contributed to signing in new customers, such as Vattenfall.